Join Institute of SEM training in Bangalore. Learn Search Engine Marketing courses and become SEM certified expert with effective fees and 100% job placement*. SEM and Pay Per Click Training with Google Adwords Certification. BSIDM is leading Online Marketing Institute in Bangalore, Don’t just get educated, get trained and placed in digital marketing career.
- Internship & hands on experience in SEM
- Learn PPC, Banner, Display, Search, Shopping Ads by Experts
- Advanced SEM tricks and methods
- Get 100% Placement**
Search engine marketing is a method of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) as primarily through paid advertising
1. Overview of SEM / AdWords
- Understanding Search Engine Marketing
- How Search Engine Marketing works
- Tools of SEM
- Importance of SEM
- Why SEM?
2. Understanding AdWords analysis
- How AdWords work
- Understanding AdWords – examples, case study
- Understanding quality score
- Importance of quality score
- What is CTR & importance of CTR
3. Fundamentals of SEM
- What is PPC?
- The importance of PPC?
- What is a Display/contextual ad?
- The importance of Display/contextual ad?
- What is CPM, CPC, CPI
- Google AdWords tutorial
- Tools used for Analysis
4. Setting up AdWords account & campaigns
- Creating account in AdWords
- Setting up campaign
- Managing campaign
- What is keyword planner, calendar, title, etc
- Budget allocation
- Analyzing CPC
5. How to win SEM?
- Competitor Analysis
- Understanding the client needs
- How to upgrade and stay updated
- Mobile Marketing
- Core Logics of SEM