Search Engine Marketing courses


Join Institute of SEM training in Bangalore. Learn Search Engine Marketing courses and become SEM certified expert with effective fees and 100% job placement*. SEM and Pay Per Click Training with Google Adwords Certification. BSIDM is leading Online Marketing Institute in Bangalore, Don’t just get educated, get trained and placed in digital marketing career.

  • Internship & hands on experience in SEM
  • Learn PPC, Banner, Display, Search, Shopping Ads by Experts
  • Advanced SEM tricks and methods
  • Get 100% Placement**

Search engine marketing is a method of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) as primarily through paid advertising

1. Overview of SEM / AdWords

  • Understanding Search Engine Marketing
  • How Search Engine Marketing works
  • Tools of SEM
  • Importance of SEM
  • Why SEM?

2. Understanding AdWords analysis

  • How AdWords work
  • Understanding AdWords – examples, case study  
  • Understanding quality score  
  • Importance of quality score  
  • What is CTR & importance of CTR

3. Fundamentals of SEM

  • What is PPC?
  • The importance of PPC?
  • What is a Display/contextual ad?
  • The importance of Display/contextual ad?
  • What is CPM, CPC, CPI
  • Google AdWords tutorial
  • Tools used for Analysis 

4. Setting up AdWords account & campaigns

  • Creating account in AdWords
  • Setting up campaign
  • Managing campaign
  • What is keyword planner, calendar, title, etc
  • Budget allocation
  • Analyzing CPC

5.  How to win SEM?

  • Competitor Analysis
  • Understanding the client needs
  • How to upgrade and stay updated
  • Mobile Marketing
  • Core Logics of SEM